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The Electronic Entertainment Expo, also known as E3, is an annual trade show for the computer and video games industry displayed by the Entertainment Software Association (ESA). It is also utilized by many video game developers to advertise their upcoming games and game-related hardware. E3 is widely regarded to be the ultimate expo in the video game industry as well as many video game critics including Gamespot, G4, IGN, and Game Informer Magazine. E3 2010 will take place in Los Angeles, USA and June 14 to June 17. Lets’ enjoy the booths in E3 this year as follows:

 

Trion Worlds' Rift: Planes of Telara had one of the more organic looking booths of the show with a huge overgrown plant mass

Trion Worlds’ Rift: Planes of Telara had one of the more organic looking booths of the show with a huge overgrown plant mass

 

To promote its LEGO Universe game, NetDevil had various characters made out of LEGO blocks such as Harry Potter, Hermione Granger, Ron Weasley, and Rubeus Hagrid in LEGO form

To promote its LEGO Universe game, NetDevil had various characters made out of LEGO blocks such as Harry Potter, Hermione Granger, Ron Weasley, and Rubeus Hagrid in LEGO form

 

Ubisoft's Chris Reed demonstrates the upcoming Our Shape: Fitness Evolved using Microsoft's Kinect hardware to allow players to do workout routines without a controller

Ubisoft’s Chris Reed demonstrates the upcoming Our Shape: Fitness Evolved using Microsoft‘s Kinect hardware to allow players to do workout routines without a controller

 

Various Toy Story characters to promote Disney Interactive Studios' Toy Story 3 game

Various Toy Story characters to promote Disney Interactive Studios’ Toy Story 3 game

 

The top of Microsoft's booth is for journalists to get meetings with Microsoft executives and play with certain titles off the show floor on the large HDTVs

The top of Microsoft’s booth is for journalists to get meetings with Microsoft executives and play with certain titles off the show floor on the large HDTVs

 

To promote Forza Motorsport 3, Microsoft had a Ferrari 458 Italia parked in a corner of the booth

To promote Forza Motorsport 3, Microsoft had a Ferrari 458 Italia parked in a corner of the booth

 

At E3, Microsoft announced the new Xbox 360 with a new smaller frame with a new shiny black casing, and the base model will also have built-in Wi-Fi 802.11N and a 250 GB HD

At E3, Microsoft announced the new Xbox 360 with a new smaller frame with a new shiny black casing, and the base model will also have built-in Wi-Fi 802.11N and a 250 GB HD

 

Gamers try out the new 360

Gamers try out the new 360

 

Kinect up front

Kinect up front

 

Play Station 3 at E3 2010

Play Station 3 at E3 2010

 

 

Related links:

What Are the Benefits of Using Expo Centres

Generation of Xbox

Education and entertainment – the wonders of Electronic Toys