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Ask any seasoned internet marketer, and they will tell you that the most important thing you can ever do when you’re building an online business is to create email mailing lists or opt-in lists.

In the beginning, every name on any list you build will be that of a prospect, but once you know how to ‘work’ that prospect mailing list properly, you will quickly start to turn some of those prospects into leads and turn them into customers

No matter what kind of online business you run, it is important to understand that there is a huge difference between making money online and building your business.

For example, many people who decide that they want to earn an income from the internet begin their moneymaking journey without a product or service of their own to offer to potential customers. As a result, they start their business doing something like promoting products as an affiliate marketer or by featuring paid advertising on a webpage.

In both of these situations, the marketer in questions might be making money but they are not building their business, because at the very heart of the business building concept is the ability to collect information from internet users who take a specific action to give you permission to send them additional information in the future which in other words is list building. In this case, the specific action that you need to ask them to take is to subscribe to your prospect mailing list.

When people have chosen to subscribe to your prospect mailing list, they have already made a small commitment to your business. However, at this juncture, they have not made a commitment in the most important way, which is by shelling out their money.

By adopting the tactics and strategies mentioned in this manual, you will be able to convince some of your prospects to spend money with you, and when they do so, they become your customers.

The commitment that they have now shown to your business is much greater and more important, for several reasons;

Firstly, they have demonstrated that they are happy to do business with you.

This is important because every business person (whether operating online or offline) wants to build a list of loyal customers to whom they can sell products and services on a regular basis.

By becoming a customer, the individual concerned has indicated that they are willing to spend money on the internet. Through their purchase, they have given you the first signal or indication of how much money they are willing to spend, although as you will discover, you should not be satisfied with this initial purchase as representing their ‘price ceiling’.

The bottom line is, building a customer mailing list is building your business, and if you do not want to spend the rest of your life chasing new prospects every day, building your business is critically important.